8 edition of Creating stores on the web found in the catalog.
|Statement||Ben Sawyer, Dave Greely, Joe Cataudella.|
|Contributions||Greely, Dave., Cataudella, Joe., Cataudella, Joe.|
|LC Classifications||HF5429.12 .C38 2000|
|The Physical Object|
|Pagination||xv, 604 p. :|
|Number of Pages||604|
|LC Control Number||00266200|
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Creating Stores on the Web fills an important gap in the current crop of e- Creating stores on the web book books, focusing on the general challenges facing would-be online sellers and providing resource pointers for the reader to clear each hurdle.
This isn't a technical book but rather a pragmatic walk through all the issues you'll face when hanging your shingle out on the Web/5(4). Creating stores on the web. [Ben Sawyer; Dave Greely; Joe Cataudella] -- "In this book you'll find: All-new chapters on online auctions; using Yahoo Store, Amazon zShops, and other automated store-building services; creating home-brewed stores; and advanced store-building.
In this book Magdalena Yesil, a co-founder of CyberCash, shows businesses how to convert their existing Web sites into commercial venues that can handle sales and payments directly over the Internet.
The book covers everything from budgeting and planning, to selecting the appropriate technologies for creating a virtual store, to advertising, promotion and by: Creating stores on the web.
[Joe Cataudella; Ben Sawyer; Dave Greely] -- Presents the basics of setting up a mail order store on the World Wide Web, including tips on planning and strategy, advertising, marketing, inventory, and processing payments.
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